Falak Tayyeb has a relevant experience in conducting market research, end-market assessment, market competitiveness analysis, and market matchmaking and linkages for supporting the local communities’ individuals and MSMEs to build their sustainable businesses and market systems. The “Research and Sustainable Market Systems” capabilities of Falak Tayyeb could be expressed as follows:
- Performing end-market assessment, market attractiveness, local market competitiveness analysis and market linkages and matchmaking for the entrepreneurs, HBBs and MSEs using desk and field research. This involved thorough analysis and attempts with the private sector business owners to get full insight of the reasons behind their unwillingness to hire women and to convince them to perceive women and youth in a better way and to get aware of the women capability and capacity.
- Customizing, developing and establishing sustainable business solutions and market systems that are focused onto all the business sustainability aspects of the local communities’ individuals and MSEs (i.e., financial, institutional, policy and technical).
- Developing and implementing creative market systems and market linkages through different sustainable market channels (i.e., online market, physical retail stores, innovative distribution solutions, agreements with big department stores, …etc).
- Encouraging business networking/outsourcing/clustering through successful examples and growth capacity requirements in order to open new sustainable doors and sales channels for the different individual and MSEs in Jordan to expand locally, regionally and globally through implementing the sustainable key activities at the local communities.
