Design and deliver a capacity building program in recycling/upcycling handicrafts, creative and innovative packaging and branding and matchmaking through showcase events in collaboration with jopack. To deliver A 13-day tailored technical trainings/capacity building on artisanal crafts including a minimum of 5 new product lines, with a focus on cultural heritage, upcycling/circular consumption techniques, in additional to labeling and marketing. This was delivered over a period of 39 days, 13 days training implemented in each governorate for 50 (16 -17 participants per session) Mafraq, Irbid and Balqa, to build on the general Artisanal knowledge, lead them to accelerate their business and gain the best techniques in their product line/ value chains. The trainings enabled the beneficiaries to scale up their artisanal skills. A special brand name (Athar أثر) was selected for the products’ manufactured through this project.
